OUR STORY

In 1969, our Dad bought a Ford Bronco in yellow (his favorite color). It was the first car he ever bought, his pride and joy. It’s the car our mom learned to drive (after rolling it into a ditch — a story Dad loved to tell). Over the decades, it took him hunting and camping, recovered stuck vehicles, uprooted stumps, transported tools and building materials, and cruised in the Sandy Mountain Festival parade a few times. Hell, it even served as a USPS mail truck for a while. 

When Dad passed away in 2014, the Bronco had been garaged since ’95 and needed some real love. Fortunately, Rochelle’s husband Joe rolls deep in the overlanding / automotive industry, and between the three of us, we had the right combo of passion, know-how, and connections to slowly but surely give the Bronco a serious glow-up. Rebuilt with a focus on overland and trail capabilities (it’s not just for show), we’ve been careful to honor its natural patina and original appeal. 

We’ve loved the process of building the Bronco for modern-day adventure and rallying in Dad's honor. He'd have been so tickled to see his old girl hold her own in a field of much younger vehicles. This 55-year-old’s still got a lot of trail left in her, and we can’t wait to show the world further proof that age ain’t nothin’ but a number.